Category Manager
Marketing ~ Sales
Johannesburg – Gauteng – South Africa
Our client is seeking a results-driven Category Manager to lead and activate Go-Live support for all marketing activities within the brand portfolio. This role focuses on strategic planning and implementation of visibility, merchandising, consumer promotions, and events tailored to market needs. You will take ownership of selling activities, including in-store activations, trade promotion plans, and distribution gap closures, ensuring alignment with marketing, customer, and operational teams to achieve growth targets. The position also involves shopper insight integration to drive innovative sales strategies and manage the go-to-market plan for new product launches.
Education and Experience
- Bachelor’s Degree in Business/Marketing or IMM Diploma
- 2–4 years of experience in Trade Marketing or Channel Management
- Marketing and Key Account experience
Key Job Outputs
- Conduct in-depth analysis of market size, trends, growth drivers, competitors, and customer behaviours.
- Develop and review category strategies, pricing tactics, and performance metrics while identifying challenges and opportunities.
- Collaborate with cross-functional teams to create trade promotion plans, communication strategies, and innovative customer solutions.
- Manage and optimise marketing budgets, briefing agencies, and delivering successful campaigns.
- Lead go-to-market strategies for new product launches and ensure alignment with segmentation, sales performance, and business strategy.
- Provide insights through market and sales data analysis, monitoring competitor intelligence, and forecasting trends.
- Plan and execute customer and channel strategies with measurable ROI and impactful outcomes.
The ideal candidate will possess strong financial acumen and analytical skills, coupled with a creative approach to problem-solving. They should demonstrate leadership capabilities, ethical judgement, and the ability to work effectively under pressure. Exceptional planning, organisational, and communication skills, along with a passion for success and entrepreneurial spirit, are essential to thrive in this dynamic role.
Take advantage of this exciting opportunity to make a significant impact on category performance and growth. Apply now to join a team where innovation and strategic thinking are at the forefront of success!