How to Use LinkedIn Effectively

How to Use LinkedIn Effectively

LinkedIn™ is the world’s largest professional networking platform. It’s also one of the most influential social media networks, with 756 million members. That’s a lot of potential contacts!

Members use the site to keep in touch with business associates, clients, and co-workers. But it can do so much more – boost your profile, build awareness of your brand, and help you to recruit the right people, for example.

In this article, we look at nine ways to use your LinkedIn account for personal, professional and organizational success.

Nine Ways to Get the Best From LinkedIn

Key Points

LinkedIn is the world’s largest professional networking website. You can use it to build connections in your industry and to stay in touch with colleagues, past and present.

It’s an invaluable tool for job searches and recruitment, and a great way to stay up to date with industry news, enhance your professional reputation, and increase the visibility of your brand.

To get the best from LinkedIn, use the following strategies:

  1. Complete your profile.
  2. Contact and connect.
  3. Start talking.
  4. Give and receive recommendations and endorsements.
  5. Use LinkedIn Groups.
  6. Produce engaging content.
  7. Find new hires – and new opportunities.
  8. Boost your organization’s profile.
  9. Observe professional etiquette.